in LOVE with côte

Leah Yari (cote co-founder and CEO), Jamie Feldshuh (cote Vice President of Business Development) and Mary Lennon (cote Co-Founder and President) at press preview launch party for cote flagship salon in Brentwood (photo credit: Donato Sardella/Getty Images for cote)
Leah Yari (côte co-founder and CEO), Jamie Feldshuh (côte Vice President of Business Development) and Mary Lennon (côte Co-Founder and President) at press preview launch party for côte flagship salon in Brentwood (photo credit: Donato Sardella/Getty Images for côte)

I’ve completely and totally fallen in love with côte, a brand spanking new eco nail polish, flagship salon and specialty shop in the heart of Brentwood. It’s the kind of love that made me indulge in a double take at first sight and has only gotten stronger throughout the last week. I’m invariably hooked. And, I would venture that you will be too. Thanks to the foresight and ingenuity of Co-Founders Leah Yari and Mary Lennon and Vice President of Business Development, Jamie Fedshuh, you’re invited to soak in the lovely aesthetic of côte, both inside and outside of their sweet spot on San Vicente.

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The nail salon is like no other I’ve ever experienced. It looks and feels like a Malibu beach house. Dressed in white and beige linens, lined with cushy Shaby Chic’esque lounging chairs and white-washed wood-paneled walls, and complete with a breezy atrium, the design is immaculate, cohesive, comfortable and incredibly California posh. It feels like home. Even the beautiful home and body specialty items are organized and displayed as if part of the decor. I could live at côte.

And now, for the nail polish. First of all the côte line is five-free, meaning that it is free of five typically used toxins found in most nail polishes: formaldehyde, phthalate (DBP), toluene, formaldehyde resin and camphor. That’s enough of a selling point, right? But this incredible line also comes in a plethora of gorgeous shades and hues. Any color you might ever desire resides in their portfolio, containing a whopping 109 options. But the absolute kicker is that the polish lasts forever. It has been a week since the lovely press preview event at côte, and my nails have not chipped anywhere. And, this is no fair matter. Engaging with kids and books all day, and being a fitness junkie, I seriously find myself washing my hands probably over 20 times a day, which takes a toll on my hands, let alone my nails. It usually takes a day and a half at best before a fresh coat of paint begins to peel off my nails. But my côte nails are still flawless! I am totally taken back. I was already sold just by the decor, the eco friendly element, the array of gorgeous colors, the local of the flagship nail salon and the overall vibe. That the polish lasts so incredibly long on even my hands, has taken my love of côte to an whole other level.

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Book your own appointment ASAP and see for yourself why côte has in one full swoop made it to our topFavs.

côte
11714 San Vicente Blvd.
Los Angeles, CA 90049
p. 310.820.0906

 

 

 

 

 

 

 

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