Dozens of artists flocked to The Continental Club in downtown for Keurig’s first Grammy after-party. Norwegian retro-soul musician and Grammy nominee Bernhoft captured the crowd with several raw R&B sounds and guitar riffs from his latest album. DJ Aaron Colbert also played the party.
StreetRunner, one of the producers on rapper Eminem’s album The Marshall Mathers LP 2, which took home two Grammys including “Best Rap Album,” attended the party. Many guests gathered to enjoy Bernhoft jam out for repeated encores, and spread out to the lounge areas of the club and the photo booth.
Famous for its best-selling at-home brewing machines, Keurig celebrated the arrival of Keurig 2.0, its newest line of home brewing equipment. Several mixologist-created Keurig cocktails flowed throughout the night, like the tasty “The Drink That Conquered The World” (hot buttered Mount Gay Black Barrel Rum, spices and hot apple cider, served in a cinnamon straw), along with a variety of gourmet tray-passed foods.
Guests were able to pair their drinks with two lavish dessert displays showcased with a custom backlit glowing Keurig wall.
And rock guitarist Ronnie Simmons upped the Grammy night antics when he lit a pick on fire during a press interview.