Red Bull lives to push the limits of ambition. And on February 21st Red Bull at Night and CEO of Vita Motus, Heather Shaw, in her most ambition piece to date, set the Los Angeles skyline in a technological blaze in an effort to highlight the profound impact that the evolution of our digital age has had on human connection.
The multimedia performance piece, entitled “The Circuitry of Life: A Journey Through the Evolution of Technology,” set atop the Exchange Building’s roof and took guests on a journey like no other that ever was or will be. An immersive four-story cube housed live performances and visual art charts, enabling the Saturday night crowd to witness elapsed time; starting with analog, moving through the digital age, and finally culminating with a glimpse into the future. As the story progressed, the structure became interactive, allowing guests to participate in the multimedia performance. Performers included the Zadonu African Dance Company, UCLA Chamber Ensemble, The Reflections and Jamie Lidell with Paul Taylor.
This was the first of two Red Bull at Night U.S. showcases for 2015, which aim to enable nightlife creatives to produce unique experiences that realize their most daring ideas. Who are the creatives? They are artists, enablers, or curators who have a tie to nightlife across disciplines such as art, design, fashion, dance, and photography. Driven by a balance of artistic passion and industrial design, and known for her work with American Idol, Amon Tobin, Coachella, and Infected Mushroom, Los Angeles native Heather Shaw’s “The Circuitry of Life” was an intense and spellbinding way to launch Red Bull’s efforts.