Veggie Grill Unveils Innovative ‘Burger’

Guests at the Hollywood Veggie Grill experienced a revolutionary hamburger that looks, cooks and tastes like real ground beef, yet it is actually plant-based and it is getting raves as the world’s first.

Having lived in L.A. for four years, I’ve tried a few variations of plant-based meat dishes around the city so I was eager to see this latest innovation by Veggie Grill and its partnership with Beyond Meat, based in El Segundo. 

Veggie Grill

And wow, that burger was SO tasty. I’m not embellishing. See for yourself. Not only did this revolutionary burger quell my dinner “hangry” factor, but it also did not feel nearly as heavy as ground beef, yet it was juicy and savory just the same. Being raised in a meat-centric family and slowly becoming more aware over the years about the personal and societal tolls of a meat heavy-based diet, my eyes are truly open about the future of protein thanks to this Veggie Grill menu offering. 

The Beyond Burger will be available starting Wednesday, November 2 at the Hollywood location, and in coming months, it will roll out to its 28 locations. A preview on October 24 brought many veggie and vegan bloggers together to try the innovative new burger. The burgers hit Whole Foods stores in Boulder, CO this summer and sold out within the first week, according to the L.A. Times. The alternative Veggie Grill burger hit L.A. stores later in the summer.

Veggie Grill Beyond Burger
Lindsay and Polina enjoy the new Beyond Burger at the Hollywood Veggie Grill on Oct. 25.

Veggie Grill CEO Steve Heeley said whether you’re a vegan or vegetarian, these burgers are the closest to tasting like the real thing. 

“One of the Holy Grails of the vegan experience is replicating the burger, an all American food,” Heeley said.

Indeed, the Hollywood Veggie Grill was serving up Beyond Burgers well into the night on Oct. 24, showing the potential to win over red meat lovers to vegans and every preference in between. Vegan blogger Elana Lavine from Klean-Slate and YouTube vlogger Matthew Lush were among the early adopters that night of Hollywood Veggie Grill’s Beyond Burger.

Veggie Grill Beyond Burgerscreen-shot-2016-10-31-at-10-31-27-pm-png
L.A. writers and bloggers try the Beyond Burger at Hollywood Veggie Grill on Oct. 24, 2016.

According to Beyond Meat, its plant-based burger has been in development for more than seven years. The burgers are packed with 20 grams of protein and has no GMOs, soy or gluten. For more on the burger science and ingredients, visit Beyond Meat.



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