Spring 2018 Launch of Shiseido’s Essential Energy Line

On a warm January evening, Shiseido hosted a star-filled, stimulating, and sense-awakening event at a swank private Estate in West Hollywood, the trendy part of Los Angeles. Socialites and bloggers united at the interactive launch introducing a new era of skincare to celebrate the debut of three new Essential Energy moisturizers. According to the famed Japanese skincare brand, the collection offers a fresh solution to eliminating signs of dullness, fine lines, and aging.

Inspired by neuroscience, the breakthrough ReNeura Technology reawakens your skins ability to embrace skincare and re-energizes skin’s fading responsive power. Newly reignited sensors transmit signals to the brain, typically weakened in women over 30, boosting skin’s sensors and preventing real-time damage caused by skin aggressors.

Visible repair is reinforced by Ashitaba Extract, an ancient Japanese medicinal herb, maintaining energy production in cells. Paraben and mineral-oil free, Essential Energy also uses Shiseido’s Active Response Powder to enhance signal communication resulting in skin that’s softer, renewed, and glowing with energy.

Passing joggers remarked on the exclusivity and chic atmosphere of the gathering. Attendees snacked on catered hors-d’oeuvres while sampling the sense-stirring, innovative Essential Energy products inventively displayed throughout the residence.

Essential Energy Moisturizing Cream, Gel Cream and SPF 20 Day Cream are available at shiseido.com at a fair price of $48 for deeply hydrated, smooth and luminous skin.


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