Inside the Grammy® Gift Lounge: the Most Sought-After Rehearsal Perk

This year’s Grammy® Gift Lounge returned for its 26th year, bringing together some of the most exciting and innovative brands. A fun, feel-good mix of wellness, beauty, lifestyle and purpose-driven brands were gifted to artists. During GRAMMY week, the GRAMMY® Gift Lounge hosted by The Recording Academy® and Distinctive Assets® took place at Tom’s Watch Bar at LA Live from January 29 – 31, 2026. 

LOS ANGELES, CALIFORNIA – JANUARY 31: <> on January 31, 2026 in Los Angeles, California. (Photo by Araya Doheny/Getty Images for The Recording Academy)

The Gift Lounge featured playful, creative moments from MGA Entertainment, including Bratz, L.O.L. Surprise!, Miniverse, Slime Life and Little Tikes’ Story Dream Machine as well as a standout surprises from AMOS SWEETS with its musical TastySounds lollipop that lets guests literally hear the music from inside their mouths.

LOS ANGELES, CALIFORNIA – JANUARY 31: <> on January 31, 2026 in Los Angeles, California. (Photo by Araya Doheny/Getty Images for The Recording Academy)

Wellness was a major focus, with MEBO x Glymate gifting its superstar Sugar Balance supplement and LIXI Daily Gut Restoration, and Dr. Simi x Farmacias Similares offering multivitamins and gummies that support everyday health. Greens First debuted its new Strawberry Kiwi greens powder—launching publicly on Valentine’s Day—while GROHE added a touch of luxury with its spa-like Euphoria 140 Shower Head.

Beauty and confidence come courtesy of Divina Dermatology, where guests experienced the XERF noninvasive skin-tightening treatment, and Urban Decay Cosmetics where talent created a customized sampler of best-selling makeup.

LOS ANGELES, CALIFORNIA – JANUARY 31: <> on January 31, 2026 in Los Angeles, California. (Photo by Araya Doheny/Getty Images for The Recording Academy)

Rounding out the Gift Lounge experience – museum-quality jewelry from Grossé, a contemporary art experience from Krovblit Fine Art, cozy HUGS blankets from Minky Couture, plant-based bites and merch from PETA x Just Meat, pours from Frontera Wines and a call to action from The 100 Billion Meals Challenge – The Next Verse Project.

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