iiJin, the kitschy pop clothing wear and heavy soled shoe line that adds some serious height to your persona, held a fun 80’s fashion show at Avalon in Hollywood to kick off not only their 80’s inspired Spring/Summer 2014 “The Glamorous Life” Collection but to announce the opening of their new flagship store on 116 S. Robertson Blvd. right across from the famed restaurant The Ivy and the super hot trendy boutique Kitson.
On October 16th, 2013, American Idols Kimberly Caldwell, Elliott Yamin and Blake Lewis, along with celebrity director and choreographer Brian Friedman and model/actress Jonna Walsh, rocked the runway with out of sight dance moves. iiJin’s collection is influenced by some of pop culture’s biggest icons such as Michael Jackson, Madonna and Cyndi Lauper, whose music and fashion have transcended the 1980’s and have stood the test of time.
iiJin (pronounced E-jean) straight from Hong Kong, dazzled our senses with neon socks, youthful prints, crazy street wear, lace, florals, booty shorts, high waisted shorts, trendy track suits, and flashy bright colored sneakers and boots with studs and thick soles to make you at least 3 inches taller or more. I couldn’t stop moving as the 80’s tunes belted out and the runway was alive with stomping moves, from break dancing to Danni G (from famed cirque troupe Lucent Dossier Experience) spinning round and round inside a large metal hula hoop ring.
The clothes could be described as bubble gum pop with their flashy colors and large flashy labels with names and sayings like “Holy Cow”, “SWAG” or “POW.” The collection also features cartoon characters and graffiti work by famed visual artist Cassian Lau combined with sassy slogans that pop against bold and bright colored crop tops, tank tops, T- shirts and hoodies. The collection includes floral print bustiers, skinny jeans and dresses, sequined neon lounge pants and tops and biker chic rock n roll attire.
iiJin’s “The Glamorous Life” footwear collection features sequined neon low top dress shoes, sparkle see through Oxford shoes and candy colored patent PU velcro high tops for the women, all with iiJin’s signature invisible wedge adding an extra 2-5 inches of fabulosity depending on the style. For the men, iiJin presents a rock n roll collection of quilted patent low tops, silver matt croco kicks and studded super high tops perfect for unleashing your inner rockstar.
Partygoers arrived on the red carpet in their classic 80’s looks and enjoyed retro candy from the 80’s, at Sweet! Hollywood’s candy bar. The Russian Standard Vodka ladies greeted guests with their Moscow Mule drinks, which were a big hit at the party. The talented team from Super Inflated created incredible 80’s theme balloon art for guests. Enjoying the show from the front row were “American Idol” winner Lee DeWyze, there to cheer on his beautiful wife model/actress Jonna Walsh who was walking in the show, GRAMMY nominated R&B singer Kenny Lattimore, “Dancing With the Stars’ Lindsay Arnold, Daniel Sharman & Ian Bohen of MTV’s hit show “The Vampire Diaries”, comedian Elon Gold, TV/film star Aldis Hodge, Carmit Bachar of The Pussycat Dolls, recording artist Vassy and more.
The evening kicked off with a special live performance by “American Idol” Kimberly Caldwell singing the 80’s rock anthem “I Hate Myself For Loving You” by Joan Jett. Kimberly’s powerful and beautiful voice rocked the house. Hollywood’s most fashionable turntablist DJ Kid Fish, provided the score for the runway show with the hottest hits from the 80’s.
Models Monique Peck and Jared Grange had a dance battle on the runway to Michael Jackson’s “Billie Jean” which had the crowd going crazy. iiJin’s campaign model Jasmine McGerr and models Joy Dai and Jennifer Lee were all standouts as they showed off their hottest dances moves on the runway to a mix that included tracks by Cyndi Lauper, Madonna, Chaka Khan, Whitney Houston, Sheila E. and more. American Idol Elliott Yamin brought the funk and soul as he danced down the runway with model Imani Holland. American Idol Blake Lewis light up the runway with his megawatt smile and hilarious personality. Model and actress Jonna Walsh channeled 80’s glam with two adorable looks. American Idol Kimberly Caldwell strutted her stuff down the runway in a neon yellow floral print dress for her sweet look and in a biker chic outfit for her sexy look. Celebrity director and choreographer Brian Friedman showed why he is one of the best dancers in the world as he rocked the runway with his fierce dance moves that had the crowd cheering the entire time. Brian ended the show with an amazing flip on the runway, which sent neon colored stars raining down on partygoers. The celebrity and professional models took their bows to the 80’s rock anthem “Pour Some Sugar on Me” and were joined onstage by the designers and owners of iiJin June Lee and Cassian Lau who were greeted with thunderous applause.
After the show guests enjoyed delicious hors d’ oeuvres and desserts catered by Avalon, Monster Energy drinks and custom cocktails presented by Russian Standard Vodka. Partygoers had a blast taking 80’s themed photos in the Fun Captured Photobooth. Guests were treated to fabulous products from luxury skincare brand Atzen’s line. Guests grooved to the sounds of DJ Kid Fish and partied like it was the last night at Studio 54. Partygoers took home gift bags with fab goodies from iiJin, MyTime, Sheila G.’s Brownie Brittle and more!
My favorite quote of the night: Stand Tall in iiJin.