I feel like my mother should have created this idea in Connecticut. When I was a wee child I was winning Garden Club floral competitions often thanks to my mother’s energy and creative spirit, and absolute love for plants, flowers, and all things that can grow in your garden. Once, at around ten years of age, she decided to paint a shoe red and place that shoe on a painted yellow brick, then stuff the shoe with vibrant flowers, all to represent The Wizard of Oz theme in a floral contest.
Now, here in LA they are always taking some old idea and making it fresh, unexpected, or new, in some way you thought about, but can’t imagine actually happening. In fancy chic Brentwood you can now go become that florist you dreamed of, or even show someone you care by telling them you designed the arrangement or bouquet all by yourself. Instead of picking wildflowers in LA, skip to FLEURISH, the new design-it yourself flower bar. Perfect for parties and kids!
Celebrity Floral Designer Amy Marella and also the owner of The Hidden Garden Floral studio opened this lavish spot October 24. Fleurish is the vision of Marella and co-founders Alex Frost and Allyson Arons. Their aim is to reinvent a flagging flower industry with its unique design-it-yourself concept, exclusive technology, and proprietary “iFleur tablets,” which include step-by-step tutorial instructions for guests to craft their own floral designs using fresh seasonal blooms.
At Fleurish guests can create their own arrangements, take a class, celebrate a special occasion such as a birthday party or bridal shower, or grab an exquisitely designed floral arrangement to go. They may also pick up a signature Fleurish gift such as the Boutique Basics floral tool kit to take home from the boutique.
“I am so thrilled to announce the opening of Fleurish,” said co-founder Amy Marella. “My customers are constantly telling me they wish they could be floral designers, and at Fleurish, they finally can be!” she said. “My co-founders and I saw an opportunity to create a beautiful space where people can create their own beautiful arrangements. Creating Fleurish is a dream come true and I’m so excited to share my vision with others.”
Upon entering the stylish, light-flooded space, guests can select from nine custom Fleurkits per season, which include everything needed for their chosen arrangement: a vessel, flowers and specialty trimmings, plus a uniquely designed box for easy transport. FleurKits start at $34.95, and a 45 minute studio fee at the flower bar costs $5.00, and may be reserved in advance. The flower bar is equipped with a sleek, user-friendly iFleur tablet to walk guests through the design process step-by-step.
From now through December 2014, Fleurish will be offering their Fall Collection of FleurKits, a selection of nine unique varietal arrangements, and a special monthly feature. The Fall Collection includes the fruit and bloom-filled Berried Delight; warm orange and yellow arrangements like Sherbert Sensation,Abundant Citrus and Sunshine & Succulents; dark purple and fuchsia Autumn Twilight; the succulent arrangement Zen Love; a special blend of orchids inOrchid Affair; a unique standing bouquet Bundled Dreams; and the sunflower-filled Textured Fields.
Fleurish is available for private and semi-private events where guests of all ages can celebrate special occasions or simple date nights. Party packages for birthday parties, corporate events, children’s parties (such as the Petite Fleurists for ages 7-15 years), girls’ nights out, along with bridal and baby showers, are all available and begin at $40 per person. Fleurish will also offer a selection of classes that range in skill level from beginner to intermediate level, along with specialty workshops and live-demos.
In addition to all this flower power fun, Fleurish will also include a retail boutique with select signature retail items including their Bouquet Basics 3-Piece Tool Kit ($54.95), which contains Fleurish’s custom rose stripper, floral scissors and a floral knife. Additional retail items include floral design must-haves such as: floral misters, aprons, individual floral arranging tools, and both liquid and powdered floral food.
More locations will be coming soon. To get even more inspired, check out their social media on Facebook, Twitter, and Instagram at @youfleurish. To make your life even easier, curbside service, valet parking, and immediate on-demand delivery options are available.
Head over to Fleurish for some flower festivities, and share your floral inspiration as a gift with the ones you love. Flowers are always the perfect way to say, “Thank you,” “I love you,” “I appreciate you,” or “I care about you.”
11906 San Vicente Boulevard
Brentwood, CA
lalascoop.com 