How cool would it be to own dishware featuring the iconic landmarks in your particular L.A. neighborhood? Here’s the scoop…
On Wednesday, local fast-casual chain Lemonade, founded in 2008 by chef Alan Jackson, unveiled colorful new dishware designed by L.A.-based designer Ilan Dei. It was Dei who created the warm, friendly and individualized look of the restaurants.
“Los Angeles is so diverse and each neighborhood has its own distinct personality,” says Jackson. “When we open a new Lemonade location we are aware of how the restaurant will fit in with the character and nuances of that specific community.
“The plates are a way for us to celebrate the neighborhood, and give locals something that was made just for their community to take home and share with friends and family.”
Dei’s high-fired stoneware is inspired by the various Southern California neighborhoods in which the Lemonade restaurants reside. The limited-edition plates contain original artwork and photography of iconic neighborhood landmarks. At the end of the month, the dishes will become available in all Lemonade stores and online.
“While Los Angeles has long been regarded as a car-centric city by outsiders, locals know it as a multi-faceted city made up of eclectic neighborhoods and people,” says Dei.
“Stitching these unique neighborhoods together are cultural icons that could only exist in the melting pot of L.A. from the surfboards bobbing along the shores of Venice Beach, to the presence of L.A.’s rich history in cinema epitomized in the Hollywood Sign, to the innovative architecture that has defined L.A.’s urban landscape for more than 70 years.”
So what ‘hoods are in the mix? Beverly Hills, Brentwood, Venice, Manhattan Beach, MOCA, Pasadena, USC, Westlake Village, Studio City, Toluca Lake, Larchmont, Fashion Island in Newport Beach, Terminal 5 at LAX and Downtown L.A., which is the hub of several cool neighborhoods. And on April 8, Lemonade launched its newest outpost in the ever-more-fashionable Sawtelle District — 2047 Sawtelle Blvd., to be precise.
“The Sawtelle neighborhood is walkable and friendly, and we’re thrilled to bring Lemonade to this diverse neighborhood,” says Ian Olsen, Lemonade’s COO. “It is an intimate space at 950 square-feet and features 22 bar stools, a communal table and outdoor seating.”
The series of 25 collectible plates brings these L.A. neighborhoods to life, Dei says, “and celebrates Los Angeles’ diverse and cultural landscape that spans from the coast to Downtown.”
Each neighborhood plate in the series will be available at its corresponding Lemonade location. The plates will feature original artwork by Ilan Dei, and aerial photographs of the neighborhood. The plates are dishwasher safe and will retail for $26 for one and $44 for a set of two.
Scott Bridges is an L.A.-based journalist who has worked as a police-beat reporter, a community newspaper editor, and a food and travel writer. He currently works as a freelance writer, contributing to The Huffington Post and Bizjournals.com, among other sites. He is a native Californian who lives on the Westside.