Bring some edge to your LA hat collection

I wore my Los Fuckin’ Angeles hat on my walk today around Melrose and Beverly and I couldn’t have received more comments or have been stopped by more people asking me where they could buy one. This ‘So LA’ lid with its strong flat brim is what attracted me to Daniel Jonas, the owner, in the first place. I had seen him at many Golden Globes parties and snapped a pic with him because I loved his suit look with this hat – perfect for our LaLaScoop Love.


He had flown in from NYC and was hopping around the party scene. If the hat lingo is too strong, even sells Los Freakin’ Angeles. The founder created hats for LA, NY, and Miami. New Fuckin’ York also comes in the cool black lid or in a ski cap and Miami Fuckin’ Beach can even be found in leather.

Daniel Jonas is a German native who started his Fashion Tech Label in New York City. His New Fuckin’ York snapback hat garnered attention at the Direct TV SuperBowl party hosted by Jay-Z at Pier 40 in New York City. The Los Angeles edition was presented during the 86th Movie Awards and Miami Beach appeared during Ultra Music Festival and Art Basel 2014.

Daniel JOnas hats NY LA Miami
Basketball star Kyrie Irving with Daniel Jonas (right). (Photo credit: Daniel Jonas)

Daniel Jonas showed off the new snapback editions at an event by Barack Obama which inspired him to support foundations for children who are seeking college education as first members of their family since he earned several scholarships in his undergraduate studies, and is the first member of his family to attend college. Considering his background and having worked as a mentor for high school graduates, it came naturally to Daniel to use a portion of every sold “Daniel Jonas” item to support foundations in the field of education.

Daniel JOnas hats NY LA Miami
Photo credit:


You can show off your Hat Look by hash tagging #Hats. Daniel Jonas’s Instagram boasts some pretty saucy snaps of stars and beautiful people wearing lids in America’s major playgrounds.

To buy your own lid or surprise your favorite Angeleno, SHOP Daniel Jonas.


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