Drew Barrymore launches FLOWER Beauty and Eyewear

Drew launches her Beauty and Eyewear line FLOWER on top of the Palihotel in West Hollywood. (Photo credit: Melissa Curtin)
Drew launches her Beauty and Eyewear line FLOWER on top of the Palihouse in West Hollywood. (Photo credit: Melissa Curtin)

On top of West Hollywood’s beautiful 360 degree view Palihouse Hotel rooftop, Drew Barrymore celebrated her girly FLOWER power launch with her latest FLOWER Beauty and Eyewear Collection. Drew gracefully greeted girls in all sorts of fashionista attire with a warm smile, and shared with us, “I’m behind it all… It’s my OCD love child.”

Her new book called Wildflower is also landing on shelves soon, where she shares funny, insightful, and profound stories from her past and present. At the party guests snapped pics to take home behind a wall of flowers spelling FLOWER, while Drew graciously met guests, chatted with them, and took photos with excited fans.

Drew Barrymore Flower Beauty line
LaLaScoop Melissa Curtin, Flower child Drew Barrymore, and Variety Style Editor Jasmin Rosemberg.

We made floral arrangements to take home from Bouqs, our favorite quick online flower delivery from a volcano. Many girls sipped on fresh cucumber and mint cocktails and rose while trying on the latest hip FLOWER sunglasses, which are lightweight and only around $30. The cool eyeglasses come in  many frame styles I liked. They will sell for only $88. Drew wanted to create high quality, fashion forward eyewear that is affordable. Drew’s brand promise of “prestige at mass” will allow America to buy 36 prescription and sun frames at over 2,750 Walmart Vision Centers.

Drew’s FLOWER Makeup and Sparkling Garden Perfume were on display at various tables, which guests took home in a packed gift bag with many other amazing products like Flower Fragrance Mist for your body, and navy and pink “Charlie” sunshades. After watching Drew grow up on the big screen (since we are the same age), it was neat to finally meet this naturally gorgeous girl. Her star quality was so apparent since she shined and glowed exuding beauty from within, just like a FLOWER.

sultry Flower Drew Barrymore
Photo credit: http://www.justjared.com

“Love the way you look. Love the way you feel.”

– Drew Barrymore

My floral selection from Bouqs.com












Photo credit: http://www.bustle.com

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