Get glossy vibrant hair with Joico’s LumiShine

As part of The Emmy Award’s official beauty routines, we were treated to Lumishine by Joico, their new gloss formula that brings vibrancy and shine to your hair for a long lasting, fade resistant color. Just like the celebs donning the red carpet, we left the Andy Lecompte Salon in West Hollywood with blonder shinier locks thanks to Joico’s Celebrity Colorist, Denis de Souza and his haircare team.

LumiShine is the perfect solution for color treated hair, especially when you want to enhance your color in between coloring or highlighting and not damage your hair. Lumishine offers nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos. It also helps bring out your natural highlights. For virgin hair, and those a bit reluctant to take the color leap, LumiShine is your answer, especially with 20 shades and a gentle ammonia free color system.

“I love everything about LumiShine—the rich color with brilliant transparency, the sweet scent, the easy-to-apply consistency, you name it.” – Celebrity Colorist Denis de Souza, Andy Lecompte Salon, West Hollywood

“From the exquisite scent to the rich, healthy-looking results, LumiShine elevates the entire haircoloring experience to a whole new level of luxury and performance.” – Celebrity Colorist Johnny Ramirez, Ramirez Tran Salon, Beverly Hills