Never Leave LA

Adam Levine + Sammy Hagar celebrate the launch of Santo Mezquila

Sammy Hagar and Adam Levine launched the first-ever blend of premium Agave distillates called Santo Mezquila. On February 9, 2017 the two achieved a true higher spirit with their new concoction, 100% Blue Agave – commonly known as Tequila, and Espadin Agave, used to produce Mezcal.

Born from a creative revelation that Sammy and Adam shared one night in Cabo San Lucas, and honed over two years, Santo represents the first quality blend of different agave distillates to hit the market.

Musicians Adam Levine (L) and Sammy Hagar launch Santo Mezquila at Delilah on February 9, 2017 in West Hollywood, California. (Photo by Emma McIntyre/Getty Images for Santo Mezquila)

Filled with a room full of suits at Hollywood’s hotspot Delilah, we snapped a pic with the rockstars and learned from Hagar that “When Adam and I started tasting the different blends, I knew we had something special that people would love. It was only right to get the team back together and share Santo with the world.”

Sammy Hagar, Rock & Roll Hall of Fame inductee and no stranger to the tequila world, joined forces with his The Voice co-star and tequila aficionado Adam Levine, and reunited the group behind the successful Cabo Wabo brand, including Jack Daniels and Marco Monroy to build Santo Mezquila. Creative and tech agency Narrative_ helms the branding and advertising, while Infinium Spirits is managing the sales and marketing of the unique spirit that joins the two renowned beverages.

Musician Sammy Hagar attends the launch for Santo Mezquila at Delilah on February 9, 2017 in West Hollywood, California. (Photo by Emma McIntyre/Getty Images for Santo Mezquila)

“With Santo you get that smooth, full agave, rich tequila flavor with a touch of smoky-sweetness that you can only find with Mezcal – perfect for sipping,” said Levine.

Santo is crafted by third generation master distiller, Juan Eduardo Nunez, from the famed distillery El Viejito in Jalisco, Mexico, and is being distributed in select markets nationwide, launching in Las Vegas, California, New York, Texas and Florida in the first quarter of 2017.

And how do the experts describe the taste? Santo’s intense agave aroma mixes with an earthy, light smokiness with a hint of herbs. The initial bite is mellow and fades gently while the full taste and finish elicits the intricate agave flavor and herbal complexity layered with gentle smoke, slight floral fruitiness and low saltiness. It has a particular sweetness to its finish.

Photo credit: Melissa Curtin

Santo will be available in finer establishments nationwide – find a retailer and give in to a #HigherSpirit at SantoMezquila.com or find @SantoMezquila on social media.

 

leave a reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: