The incredibly fun and sexy hip lingerie brand TELLTALE launched in Los Angeles on June 5 at the Eric Buterbaugh Gallery. The night was hosted by singer and actress Jana Kramer. Guests admired and partied around the seven innovative and inspired collections, all hanging in glass frames and put out for guests to touch. Created with the promise that comfortable is the new cool, Telltale is committed to radical reliability – bras sized consistently season over season, across styles, prints, colors, and materials—so you can find the fit that feels great, time after time BUT with comfy, cozy, stretchy, yummy fashion.

The collections include lingerie to match your mood —The Dreamer, The Creator, The Innovator, The Romantic, The Influencer, The Daredevil, and The Lover. The Founding General Manager Kimberly Grabel, who was in attendance with the TellTale designer from Florida, said, “Due to our past Soman Bra Collection experience, we knew we had to make a quality bra.” She let me know sizes will range from 32A – 40DD and the price point for bras run from $39 – $49. She also shared they created a collection with diversity so women can decide who they want to be. A different story will be curated every month for new bras and panties, plus apparel. See their STORIES browser on the home page.

Some of our favorite panties include The Ghoster in nude because TellTale’s patented technology keeps this bikini perfectly in place and is totally invisible under anything you throw on.  The Ghoster is made of a comfortable combination of microfiber and sheer mesh and comes in 9 colors and 3 shades of nude, so everybody can ghost their panty lines for good!  We also adore The Lover, a lace and mesh cheeky bikini in yellow, almost too pretty to wear under clothes but perfect for flaunting your matching panty set. Also, other options you may like are the high wasted retro briefs with side cut-outs and comfy cotton shorties.

The Innovator bra in demi and modern coverage are some of our favorite bras due to the light air padded cups that give good coverage but also don’t feel heavy. The cut out back details are sensual sexy and make these bras unlike most we have known. The Creator, a microfiber bralette is another bra design we adore because the bra provides coverage and support but is still romantically sexy. Check out this style in plush pink with black trim.

Online they offer many deals like Buy 2, get $15 off, Buy 3, get $30 off, and many of the panties we loved were on sale and cheaper when three or more were bought. Check out some of the DEALS.

To explore more on Instagram, search #mytelltale or @mytelltale