Bo Eason Urges Obsession With Being The Best During IDEA World Fitness Convention’s Success Academy

Bo Eason trained his whole life to be the best football player ever under the tutelage of his father and older brother, Tony Eason, a star-studded Superbowl winning quarterback with the New England Patriots. Throwing 1,000 balls a day, crowned with the golden rule,”Don’t let the ball touch the ground,” was just part of the base-package for the young Eason boys. Bo too entered into … Continue reading Bo Eason Urges Obsession With Being The Best During IDEA World Fitness Convention’s Success Academy

TopFav Fitness Finds at IDEA World Fitness Convention

The IDEA World Fitness Convention is huge! I mean ginormous! The 2015 LA conference kicked off on Wednesday, July 17th with pre-con certification programs from morning through the night, and then took off in full force the next day with lectures, workshops, workouts that took up the whole LA Convention Center and Westin Hotel conference halls, and packed the LA Convention Showroom floor, holding over 600 … Continue reading TopFav Fitness Finds at IDEA World Fitness Convention

Lolë … A Whole World of Beauty from the Inside Out

The brilliant yellow of Lolë active wear caught my eye immediately as I approached the booth at IDEA World Fitness Convention Expo today, namely because it’s the same color as my fitness biz, Andiamo Body. I got excited and then super excited when I touched the fabrics. Wow! Each item is light, soft, elegant and beautifully made! The lines of each piece are also very clean. I … Continue reading Lolë … A Whole World of Beauty from the Inside Out

IDEA World Fitness Convention is Around the Corner … Favorite Finds from Last Time Still Hold to be TopFavs Now

IDEA Health & Fitness Association holds the biggest and best fitness convention in the world for people in the fitness trade. I, being one of them, cannot wait for the pre-conference kick-off taking place tomorrow morning at the LA Convention Center and its run through Sunday afternoon. IDEA World Fitness Convention is going to be rockin’ with the hottest trainers, fitness resources and tools, new … Continue reading IDEA World Fitness Convention is Around the Corner … Favorite Finds from Last Time Still Hold to be TopFavs Now

Fitness and Health Journalist, Jenna Wolfe, To Receive IDEA Jack LaLanne Award

  Longtime fitness expert, broadcast journalist, sportscaster and NBC’s TODAY show correspondent, Jenna Wolfe, is set to receive the distinguished IDEA Jack LaLanne Award during the Opening Ceremonies at the upcoming IDEA World Fitness Convention, the largest global fitness event in the world, scheduled for July 15-19, 2015 at the Los Angeles Convention Center. The IDEA Jack LaLanne Award is given to an individual who has made a … Continue reading Fitness and Health Journalist, Jenna Wolfe, To Receive IDEA Jack LaLanne Award

Hot Summer Fitness Tips by IDEA

Summer Time – Shortly before it hits and all season long, many of us obsess about getting and maintaining the ultimate svelte “bikini body.” And the mid-summer ESPN Body Issue inspires us to a whole other level of motivation. Amazing, right?! Well, it’s never too late to begin the quest for the body of your dreams, both inside and out. And thankfully, IDEA Health and … Continue reading Hot Summer Fitness Tips by IDEA