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Coachella’s Hot Party Scene 2018

This article was first published in Resident Magazine online, April 2018. Read the full article.

Coachella Music Festival is not just about the music anymore. The fashion and events hosted by countless brands have taken center stage before and after the main event. Although the parties not associated with the festival occur at nearby hotels, estates, and equestrian parks, the outpouring of sponsored parties increases each year and turns the Coachella valley area into a full-blown party mecca.

Branded parties offer complimentary drinks, food, live musical acts, and often beauty and fashion stations to get that festival look just-so – from hair styling stations and festival glitter and color makeup, to swag ‘gifting’ lounges. Social influencers, celebrities, and people from all over the world flock to Coachella, so it’s no surprise that brands want their attention.

 

LaLaScoop Co-founder picking up a customized stitched denim jacket and boyfriend jeans at Lucky Brand Desert Jam.

LYFT was one of the official rideshare partners for the fashion influencer #REVOLVEfestival, providing busses for special guests from LA to Palm Springs, and gifting passengers “Survival Kits” for the weekend, as well as shuttles from the hotel to the music festival each day. Lyft became our lifesaver all weekend providing barely any wait time and fares less than 1/5 of the price of other rideshare companies. Did your Lyft show up in one of their three glow-in-the-dark vehicles cruising around?

SWOOP also shuttled guests to exclusive parties, like Bootsy Bellows. For those who opted out of driving from Los Angeles, JetSuiteX provided 2 flights in and out of Thermal from Burbank both Friday and Monday. Not only are you flying with interesting people, but not fighting traffic after 3 days with no sleep is the perfect way to end a wild party weekend. Flying semi-private with no wait time is the way to go! In 30 minutes we returned to LA.

Some of our favorite Coachella activations that occurred over weekend 1:

 Lucky Brand Desert Jam

At Arrive Palm Springs, Lucky Brand teamed up with NYLON Magazine for their second annual bash filled with denim gifting and performances by Harry Hudson and Charli XCX poolside. Fresh off a new album launch, Harry’s performance was so hot, he cooled off by jumping in the pool with his fans! Festival looks were enhanced with Scunci hair accessories, FHI Heat hairstyling tools, and DIFF Eyewear sunnies. VIP guests had their denim jackets custom stitched while party goers sipped on Jack Daniels cocktails and Omission Beer. Brandi Cyrus, Delilah Belle, Elle Angel, Olympian Chloe Kim, Patrick Schwarzenegger and girlfriend Abby Champion were just some of the starlets who made appearances.

PALM SPRINGS, CA – APRIL 13: Whitney Port, Olivia Culpo, Paris Hilton, Rachel Zoe, Victoria Justice, Sara Foster and Erin Foster attends ZOEasis 2018 at Parker Palm Springs on April 13, 2018 in Palm Springs, California. (Photo by Stefanie Keenan/Getty Images for Rachel Zoe Inc)

THERMAL, CA – APRIL 14: A general view of atmosphere at The Levi’s Brand Presents NEON CARNIVAL with Tequila Don Julio on April 14, 2018 in Thermal, California. (Photo by Cassidy Sparrow/WireImage)

THERMAL, CA – APRIL 14: A view of the crowd as seen at The Levi’s Brand Presents NEON CARNIVAL with Tequila Don Julio on April 14, 2018 in Thermal, California. (Photo by Cassidy Sparrow/WireImage)

THERMAL, CA – APRIL 14: Leonardo DiCaprio attends The Levi’s Brand Presents NEON CARNIVAL with Tequila Don Julio on April 14, 2018 in Thermal, California. (Photo by Cassidy Sparrow/WireImage)

Harry Hudson shakes things up with his riveting performance poolside at the Lucky Brand Desert Jam. (Photo credit: Michael Simon)

PALM SPRINGS, CA – APRIL 15: Justine Skye performs at the American Express Platinum House at Parker Palm Springs on April 15, 2018 in Palm Springs, California. (Photo by Charley Gallay/Getty Images for American Express Platinum )

P. Diddy at Neon Carnival. (Photo by Cassidy Sparrow/WireImage)

Charli XCX performs at the Lucky Brand party. (Photo credit: Michael Simon)

Jamie Chung (L) and Brian Greenberg at the American Express Platinum House at Parker Palm Springs on April 14, 2018 in Palm Springs, California. (Photo by Phillip Faraone/Getty Images for American Express Platinum)

Hailey Baldwin (Courtesy of PacSun)

 

CATHEDRAL CITY, CA – APRIL 13: Guests attend T-Mobile Indio Invasion, Powered By Pandora Featuring Dillon Francis at Cree Estate on April 13, 2018 in Cathedral City, California. (Photo by Alison Buck/Getty Images for Pandora)

 

CATHEDRAL CITY, CA – APRIL 13: DJ Dillon Francis performs during T-Mobile Indio Invasion, Powered By Pandora Featuring Dillon Francis at Cree Estate on April 13, 2018 in Cathedral City, California. (Photo by Alison Buck/Getty Images for Pandora)

Playboy Social Club (Photo credit: Melissa Curtin)

 

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