Four fashion brands with a conscience

Not until TOMS Shoes with their one for one program (buy one, give one) did brands become synonymous with giving back. Now helping others and the environment has become standard practice in the fashion industry. This upward trend in having a conscience about where and how products are made has created a plethora of companies who care or at least seem to care. We admire the labels sharing their profits to help causes and create skills and jobs in impoverished areas around the world.  Krochet Kids  is a brand we have followed from their start that has started a model of employment we admire while Reformation finds ways to cut down on waste and sell adorable hip clothes from super sustainable materials, rescued deadstock fabrics, and repurposed vintage clothing.

Founder Blake Mycoskie (center) of TOMS Shoes at the Flagship Venice store on Abbott Kinney when it first opened five years ago. Artist Tyler Ramsie designed custom shoes while singing with a guy from The Voice. (Photo credit: Melissa Curtin)

Here are brands we are paying attention to now:

KINdom offers dresses, pants, tops, denim, Tees and more made with sustainable, natural, reclaimed, and indigenous materials in an effort to reduce waste. Find adorable maxi dresses with fun planet cosmic universe prints, tropical floral convertible skirts you can zip off to change the length, and summer plaid pants that can be turned into various style lengths, depending on your mood.

Rachel McCord with friends. (Photo credit: Jennifer Johnson)

Kin derives its name from the fact that humans and nature are created from the same building blocks of the universe, and that we are all directly related to each other. Like KIN, the company believes we should build an environment where we are the responsible stewards of nature, living things, and each other – a KINDOM.

Founder Claire Powers (right) with guests. (Photo credit: Jennifer Johnson)

Each collection is limited and exclusive, due to the finite materials available. Learn about their materials. Founder Claire Powers shared her mission with guests recently at Alchemy Works in the Downtown LA Arts District where guests shopped the exclusive summer line. Proceeds from the event benefited the Sea Shepherd Conservation Society to help end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.

Charlotte McKinney (Photo credit: Jennifer Johnson)

Parker Clay creates beautiful luxury leather goods from headquarters in Addis Ababa, Ethiopia, bringing meaningful trade to the community where unemployment hovers near 20% and 160,000 women and girls work in prostitution. Parker Clay partnered with the non-profit Women at Risk to help women through rehabilitation, counseling, and skills training. Most women who have completed their program have stayed out of the sex industry. Recently I met the founding couple who adopted 2 children from Ethiopia to add to their own beautiful family, after living in Ethiopia and learning about millions of orphans worldwide that need a home.

Parker and Clay are the names of their children.  The couple became inspired to create and give back to the community when they learned a majority of the leather in Ethiopia was being exported to other countries.

Find buttery brown and black crossbody bags, blue suede shoulder bags, or a more rugged green brown leather Rincon backpack versatile for travel for both men and women. Tie-dye zip pouches and broken-in overnight and weekend leather bags are durable and built for adventure, but are styled for the city. Founder Ian Bentley is slated for a TEDx talk on their mission.

Viavai Los Angeles is your go-to knit dress that can be worn from your workday to nighttime. The feminine styles that hug the body are perfect for travel because they are easy to pack due to their wrinkle resistant nature. Dresses and fitted bodysuits come in neutrals, bold colors, and fun patterns. Designer Diana Moya spent years working for major fashion houses in Paris and Milan before launching her own line. A mama of two rescued pit bulls, she donates a portion of proceeds to animal rights foundations, like ASPCA, Humane Society International, and the Soi Dog Foundation that works against the dog meat industry in Korea. Viavai Fashion can be found online or at luxury boutiques in California as well as Madison stores in LA.

Related Garments offers adorable matching socks and undies for men and women. Undress to impress with one of their many fun prints created with breathable form-fitting materials. Recently we spotted their cute matching undies for sale in our room at the Mondrian Hotel in Hollywood. Related Garments has expanded with many collaborations, like the Sabbat X Related Collection that helps fund educational programs in Haiti.

Photo credit: Related Garments on Instagram

Shop with a conscience.



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