GBK Brand Bar, the team behind the decade’s most exclusive gifting lounges, hosted the 2022 eBay & GBK Brand Bar Pre-Oscar Luxury Lounge at the Beverly Wilshire with a private retail activation and personalized closet cleanout program in support of the American Red Cross to benefit Ukraine.

Celebrities and VIPs had a chance to donate, socialize, and be introduced to a plethora of new brands. Guests could savor the sipping vodka NEFT, down some low acid LifeBoost Coffee, or nosh on some plant-based jerky from MOKU Foods. SuperCool Creamery delighted ice cream lovers with their nitro artisan handmade fresh ice cream process with smoke effects.

We LaLaScoop’d some of the best products. Here are some of our favs:

Pop Underwear from Quebec gifting the softest underwear sets made from bamboo that can be worn to bed in the cutest happy prints – from teddy bears to cherries.

Cabo Couture showing off cutie hoodies and shorts with discreet travel sayings like First Class B*tch, Frequent Flyer, and Airplane Mode.

GoDonut allowing your device and phone to stand up and swivel – for a Zoom call, for a workout poolside, for a recipe that needs to be propped up on your phone when you are cooking in the kitchen, or for viewing a movie on a plane. No hands needed, view your device at multiple angles.

House of M Beauty uses saffron in their miracle serum, moisturizer, and more to brighten and calm you skin.

R-YOLO yoga mats are machine washable, lightweight, and were born in Massachusetts. They are non slip, padded, and super cute like a terry Turkish towel.

Ross Snow sneakers, leather boots, and puff boots and slides for cold climates. Handcrafted in Italy, the designs are gorgeous and we may have hard their designer came from LA’s favorite sneaker brand Golden Goose.

GE Lighting, a Savant Company gifting smart home light fixtures from cameras to light strips.